While I was away for Christmas holidays, I read about a campaign by PETA which used a rather interesting approach to encourage people to go vegan from 2017 and onwards. The campaign was evident at Clapham Common tube station on December 31st 2016 and run for two weeks. It was UK’s first ever vegan tube take over, with more than 60 ads featuring animals (cows, chicken and pigs) telling commuters “I’ m ME, NOT MEAT. See the individual. Go Vegan.”
Although this was a rather mild campaign run by PETA, millions of UK commuters were thrilled and shared its content online.
I really liked their campaign as it raised awareness for a very serious matter, in a well presented and intriguing way, that intrigued viewers to participate and find out more about veganism and how animals are treated in farms.